Commissioned by Klarna, a Swedish fintech company, Borg Owilli has produced the podcast "Kalla bedrägerier" [Cold Frauds], a true crime podcast that is not about murder but focuses instead on cybercrime and Klarna's expertise in IT security.
Entertainment and education in symbiosis
In the podcast series, award-winning radio journalist and presenter Simon Moser highlights thrilling stories of fraud, ID hijackings, multimillion dollar digital bank robberies and discusses them with Klarna's IT experts. Through entertainment, Kalla bedrägerier should create public interest in cybersecurity while educating listeners about IT security.
Objective and outcome
Borg Owilli's mission was to produce various concepts and formats to communicate Klarna's IT security work and create a genuine interest in IT security amongst Klarna’s current and potential users. The concept would also strengthen Klarna's positioning as a reliable and secure internet bank.
unique listenings during the first three month
in the category "true crime" on Swedish iTunes
in all categories on Swedish iTunes (December 2020