Cold Frauds for Klarna

Background and mission

Commissioned by Klarna, a Swedish fintech company, Borg Owilli has produced the podcast "Kalla bedrägerier" [Cold Frauds], a true crime podcast that is not about murder but focuses instead on cybercrime and Klarna's expertise in IT security.

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Entertainment and education in symbiosis

In the podcast series, award-winning radio journalist and presenter Simon Moser highlights thrilling stories of fraud, ID hijackings, multimillion dollar digital bank robberies and discusses them with Klarna's IT experts. Through entertainment, Kalla bedrägerier should create public interest in cybersecurity while educating listeners about IT security.

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Services

Concept development

Content Marketing

Podcast production

Distribution

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Objective and outcome

Borg Owilli's mission was to produce various concepts and formats to communicate Klarna's IT security work and create a genuine interest in IT security amongst Klarna’s current and potential users. The concept would also strengthen Klarna's positioning as a reliable and secure internet bank.

180 000

unique listenings during the first three month

Nr. 1

in the category "true crime" on Swedish iTunes

Nr. 3

in all categories on Swedish iTunes (December 2020

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