Account Based Marketing (ABM) uses the techniques of IP-controlled advertising to reach specifically chosen target companies with tailor-made messages. The messages, which are distributed through display advertisements on premium sites, are only shown to the selected target company and its employees, with a message designed specifically for the people you want to reach.
ABM is suitable for those who:
Can select specific target companies where you see great potential in terms of revenue
Have a physical sales plan for your target companies that can be "copied" by marketing
Have a marketing and sales department that is working towards the same goal: closing the deal